Privacy Policy for MyRishta.pk

Last updated: 29 October 2026

MyRishta.pk (“we”, “us”, “our”) is operated by My Rishta Pakistan, a non-profit matrimony organization based in Lahore, Pakistan. It is a free online rishta and matrimonial service for Pakistanis in Pakistan and abroad. A rishta profile holds personal information, so we try to collect as little as we can and to keep it safe. This policy explains what information we collect, why we collect it, how long we keep it, and the choices you have. By using myrishta.pk you agree to this policy.

1. Information we collect

• Account information: your name, email address, password (stored in protected form), and the details you choose to put in your profile, such as age, city, education, profession, family background, photos and a short description.
• Messages and activity: messages you send to other members, profiles you view or save, and support requests you send us.
• Security information: if you turn on two-step login, we store the settings needed for it, such as the method you chose (email code, authenticator app, or a code by WhatsApp where we offer it). If you choose a WhatsApp code, we use your mobile number only to send you that code.
• Technical information: IP address, browser type, device type, pages visited and approximate location, collected automatically through cookies and similar technologies.

2. How we use your information

• To create and run your account and show your profile to other members according to your settings.
• To let members contact each other and to answer your questions.
• To keep the site safe, detect fake profiles and prevent misuse.
• To understand how the site is used and to improve its speed and content.
• To show advertising that helps keep the service free (see section 5).

3. What other members can see

Information you put in your public profile can be seen by visitors and members. We do not publish phone numbers or email addresses on public profiles. Please do not post your home address, national ID (CNIC) number, bank details or other sensitive information in your profile or in messages.

4. Photos and mobile number checks

• Photos: You decide which photos to upload. Photos shown to the public can be hidden or set to private in your profile settings, and you can remove them at any time. Please upload only photos of yourself or photos you have the right to share, and do not upload photos of other people without their permission.
• Mobile number checks are optional. We do not require your national ID (CNIC) to use the site. To help keep fake profiles out, we may ask you to confirm your mobile number with a one-time code sent by SMS or WhatsApp. We use your number only to send you that code and for account security. We do not publish it on your profile and we do not sell or share it for advertising.
• Never share a one-time code (OTP) with anyone, including people who say they work for us. If you ask our team to review your profile, they do it by hand. Please do not write your CNIC number, bank details or home address in your profile, in messages or in an email to us.

5. Cookies, analytics and advertising

We use cookies to keep you signed in, remember your settings and measure traffic. We use Google Analytics and Google Tag Manager to understand how visitors use the site.

We use Google AdSense to show advertisements. Google and its partners may use cookies to show ads based on your previous visits to this and other websites. You can manage personalised advertising at Google Ads Settings and learn more about how Google uses data at policies.google.com/technologies/partner-sites. You can also block or delete cookies in your browser settings, though some features may stop working. See our Cookie Policy.

6. Sharing your information

We do not sell your personal information. We share it only with service providers who help us run the site (for example hosting, email delivery, sign-in and analytics providers), when required by law, or to protect the rights and safety of our members and the site. Some of these providers may store data on servers outside Pakistan.

7. Data security and retention

• We protect your information with secure connections (HTTPS), hashed passwords and restricted access, and we offer two-step login for extra account security.
• No online service is completely secure, so please choose a strong, unique password and never share one-time codes (OTP) with anyone. We will never ask you for your password or an OTP.
• We keep your information while your account is active. If you ask us to delete your account, we remove your profile, photos and messages and confirm within 30 days. We may keep a minimum of information afterwards only where the law requires it or where it is needed to prevent abuse, such as to stop a banned user from registering again.

8. Your choices and rights

You can edit or remove profile details and photos at any time from your account. You can ask us to access, correct or delete your account and personal information by emailing support@myrishta.pk or by following the steps on our Delete Your Data page. You can also turn two-step login on or off in your account settings.

9. Children

MyRishta.pk is for adults who are legally eligible to marry. We do not knowingly collect information from anyone under 18. If you believe a child has registered, please contact us and we will remove the account.

10. Links to other sites

Our site may link to other websites. We are not responsible for their privacy practices, so please read their policies.

11. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.

12. Contact us

My Rishta Pakistan (MyRishta.pk), Shahdara, Lahore 54000, Pakistan
Email: support@myrishta.pk
Phone: +92-42-29292921